Giron Powdered Purple Yam Ube in 4oz pack. Purple yam, or most commonly known now as ube, is used in a variety of desserts. Ube powder is a common flavor ingredient for ice cream, milk, swiss rolls, tarts, cookies, cupcakes, cakes and other types of pastries. Currently, an ube recipe taking over the Filipino world is the ube cheese pandesal, which uses the ube powder as its main ingredient.